While the world is developing rapidly, every industry is witnessing amazing development. Whether it's film production or telecommunications, the technologies and innovations we encounter today must have seemed like a dream to people who lived decades ago, let alone compared to centuries ago. In terms of marketing, it has also undergone a huge shift. It has come a long way from traditional print, TV and radio advertising to digital advertising. Traditional media is on the decline, and emerging digital media is on the rise. And the digital signage plays an important role in this, it is the carrier of these digital advertisements. There are many benefits of using advertising machines, which are listed below.
1. Promote the exposure
Place digital signage in high-traffic areas and you have a virtually unlimited audience compared to print and email lists. You can also show more messages more frequently, and choose when and where they appear, increasing message saturation. Anything that has a screen can be a digital signage. Send messages to a single large display, touchscreen, video wall, small display, tablet, smartphone or room sign - or all at once.
2. Increase engagement
Because it's so intuitive, digital signage does increase engagement. 63% of respondents said digital signage grabbed their attention and 59% wanted to know more about what was on the screen. The recall rate for digital signage was 83%, and people remembered 65% of all information presented visually three days later (as opposed to 10-20% of written or verbal information). That's because one-third of the brain is used for visual processing, and we process visual information 60,000 times faster than text. You can also add action to your message to grab more attention. Digital displays with motion capture have 400% more view than static displays.
3. Improve customer experience
One of the most touted benefits of digital signage is in retail applications, but the customer experience doesn't have to be in the store. Providing ready access to FAQs and general information on-screen helps employees and customers save time. Digital signage can reduce perceived wait times at checkout by up to 35%. Adding queuing data further reduces perceived wait times, and digital signage can double as an entertainment medium, featuring video and TV streaming or interactive gaming. You can turn your screen into a source of income by encouraging point-of-sale and impulse buying. Unplanned purchases at retail stores using point-of-sale displays increased by 20% (in food businesses this number jumped to 80%). Even adding one screen can increase average sales revenue by nearly 5%.
4. Increase employee motivation and retention
Motivated and engaged employees took 37% less sick leave and increased productivity by more than 20% (which resulted in a 26% increase in annual revenue). You can interact with your team and build community with instant messages on digital signage. Keep everyone informed about KPIs and data visualizations, and recognize individual and team achievements. Text messages on digital signage are often more valuable than money—one-third of employees say they would prefer to be recognized through a company-wide email (or digital signage message) rather than a $500 bonus. Successful engagement also reduced employee turnover by 65%.
5. Better digital connectivity
Digital signage widgets can pull data for your screen from multiple business systems you already use, such as SharePoint, Excel, and calendar systems, so all your workflows are streamlined and unified. You can also display external feeds such as weather, news, social media, web pages and RSS feeds to add trending topics to your digital signage. The best part is that all of this is automated and updated in real time without any work on your part.
6. A cohesive brand
Research shows that digital signage increases brand awareness by over 47%. A central content manager provides all communication support for any number of your signs in any number of locations - part of a building, an entire building, several buildings on campus, or many buildings in different cities or even countries. Keep your brand cohesive by matching your screen designs to websites, social networks, and any printed materials you're still using. You can maintain standards with simple digital signage templates that any approved contributor can use to create an always-on-brand message.
7. Reduce creative costs
You don't need an entire high-priced design team. Digital signage systems allow you to easily import content such as videos and PowerPoint slides, or point to folders on the web to extract media files. Templates and automated content mean anyone can create great-looking messages. And, you can get more people to contribute (share the load) with user account permissions and a simple approval process in your digital signage software.
8. More accurate positioning
A centralized system distributes content to any screen or set of screens, so you can manage multiple channels for different audiences from a single desktop. Scheduling lets you drill down to different days of the week and times of day to display content that matches audience demographics, traffic patterns, and preferences. Dedicated playlists allow you to localize content, so everything displayed is relevant to the audience in front of the screen.
9. Interactivity
Everyone has a smartphone today, and they are used to getting information through a touch screen. By adding interactivity, through a touch or voice user interface, your digital signage can provide a richer viewing experience. Self-service kiosks allow people to discover information on their own and navigate to the information that is most important to them. Touchscreens also allow you to provide a plethora of options on a single screen, such as interactive wayfinding, directories, and menu boards, to name a few. Interactive screens also allow your employees to receive more personalized service.
10. Reduce operating and environmental costs
By replacing printed communications with digital signage, you'll save on the associated costs and waste of paper, ink, and recycling. It also requires fewer administrative staff than printing programs, which means lower operating costs. No more printing, hanging, pulling down and disposing of notices on bulletin boards. Digital signage systems are a one-time cost, while printed materials are a constant and increasing revenue drain.
11. More versatility and scalability
Digital signage is far more versatile than other communication media because you can display hundreds of content types, all centrally managed. Messages can be updated easily and frequently, so the screen is always accurate. If you want to expand your system, you just add more media players - the software still manages everything centrally.
12. Improve security
Don't overlook the security benefits of digital signage. Workplaces using digital signage reported a 48% reduction in safety incidents and a 20% reduction in workplace injuries. Display workplace safety reminders and tips, incident-free days, and encourage regular training on screens throughout the facility. You can also use digital signage as part of an emergency alert system, triggering messages that overlay playlists to display alerts and instructions on screen.
Nothing communicates more effectively than a digital signage display - Whatever it is a single screen or a global network. No matter who your audience is, they're used to seeing information in a visual, dynamic, and real-time way. Whether you're a business, school, hospital, retailer, hotel, or government office, digital signage can help you engage your audience for real profits.
