How to Choose the Right Digital Signage
Release Time: 2022.07.20

Introduction

If you're looking to get a digital signage solution, it can be overwhelming. There are so many different things to consider when you're trying to choose the right one. Where will you put your digital signage? What type of screen do you want? How much how far away will people be from the screen? And what software should you use? We've created this guide with all of these questions in mind—and more! Now that we've talked about what's at stake with choosing a digital signage solution, let's dive in and make sure you get exactly what your business needs!

Think about where your digital signage will be located.

Location is important. The location where you choose to place your digital signage will determine the type of content that gets the most attention from consumers. Is it near the entrance to a store, or near the cash register? Perhaps it would be better to put it in a high-traffic area like near food court or exit doors. Think about how people use different parts of your venue and make sure that you are placing your displays in spots where they'll be seen by as many people as possible.

 

Consider how users navigate around your venue. When users approach an elevator or escalator, for example, they usually stop and watch what other passengers have on their phones before getting on themselves. This is also true when walking up stairs—most people will take their time ascending if there's something interesting at eye level (or below). Other times when this could apply include: around fire exits; when exiting through emergency exit doors; etcetera!

 

What are you using the digital signage for?

When choosing a digital signage solution, it's important to consider what you're using it for. What are the goals of your digital signage? What features are most important to you? How will you use it?

In order to find the right display for your business, learn about its different types and features:

 

LCD (Liquid Crystal Display) – these displays use liquid crystals to produce an image on the screen

LED (Light-Emitting Diode) – these displays emit light through tiny red, green and blue LEDs

DLP (Digital Light Processing) – “DMD” stands for Digital Micromirror Device; this is a technology that can create high quality images from low resolution video streams

OLED (Organic Light Emitting Diode) - OLEDs use organic compounds as light sources

 

Understand the different type of screens.

Let's start with the basics. There are a few different types of screens that digital signage can be displayed on: LCD, LED, and OLED.

LCD (liquid crystal display) is the most common type of screen you'll see in stores and restaurants. It's affordable, good for outdoor use, and easy to replace if something happens to it. However, it can't get as bright as other options like LED or OLED displays—which makes sense since they're not using liquid crystals!

LED (light-emitting diode) screens are becoming more popular thanks to their lower price point than other types of digital displays. But they aren't quite as bright either (though their brightness has gotten better over time).

OLED stands for organic light-emitting diode and is currently considered one of the best technologies available today because it offers higher contrast ratios than LCD displays while also being much thinner and more energy efficient than both LCDs and LEDs

How do you want to mount your digital signage?

The first thing to consider is how you want to mount your signage. There are four basic ways:

 

Wall mount - This is the most common way to display signs, and requires a hole in the wall.

Ceiling mount - If you don't want a hole in your wall, a ceiling mount may be best for you.

Stand - These can be placed on desks or tables and often include some way of standing them upright (like an easel). They're great for interactive displays that need to be moved around frequently.

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Floor mount - Another option if you don't want any holes in your walls! You'll still need some kind of stand though—usually something sturdy enough that people can lean against it without knocking over their sign ornaments. Some floor mounts combine both the floor and wall mounts into one unit so they don't leave any visible holes when not being used . . . although this isn't always possible depending on what type of material is being used for the sign itself (a heavy metal will weigh more than say plastic).

 

Will you need multiple screens?

Do you want to show different types of content on your screen(s)? If so, multiple screens will give you the flexibility to do so. A single monitor is also an option if you don't need a lot of variety.

Is there an ideal size for your display? If it's going in a public area like an airport or train station, that might affect how big (or small) it should be.

Do you have enough space? Digital signage can take up quite a bit of room—especially when they're arranged in rows along walls or columns above tables. Some digital signage systems are designed to work with other displays and can be used as wall art instead of kiosks.

Avoid anything that's hard to use.

The next step is to make sure that the software you're using is easy for everyone. If you're choosing a touchscreen, make sure it's responsive and doesn't lag. If you're using a remote control, make sure it's easy to navigate and understand how to use. If someone else is controlling your digital signage, they should be able to easily pick up the controls and switch between slides or videos without any issue or confusion as well.

Finally, if you are going with a mouse and keyboard (which can work but isn't ideal), make sure they're comfortable enough for people who will be using them frequently over time; some mice come with extra buttons specifically designed for switching between screens or changing volume levels which makes them easier than others when trying multiple applications at once!

Choose the right software that works with your plans.

The first thing to consider is the software that you will be using, as it is what makes the digital signage possible. Without software, you have nothing but a blank screen. So it's important to find a platform that works with your plans.

If your plan involves selling products or services, then you need to make sure that your signage software is compatible with whatever product or service you're selling on a computer or mobile device over the Internet. This could be anything from booking tickets for an event at a venue (like an airport) to buying clothing online through E-commerce sites like Amazon and eBay (or even Etsy).

It also means making sure that any videos or images embedded into those products are viewable by anyone who wants them—and not just those who have purchased them!
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See how we offer all the help you need to choose the right digital signage solution.

We want to make sure you get the right digital signage for your needs. That's why we offer a variety of different types of displays and options. We'll help you understand the differences between LCD and LED displays, indoor and outdoor displays, digital signage and digital billboards, fixed or portable units, single or multiple units.

Knowing what to look for and what questions to ask will make the process a lot easier.

If you’re looking to make an investment in digital signage, it’s important to know what you need before you start. Having a plan will help ensure that you get exactly what you need and avoid making any costly mistakes.

Before even beginning the search, do some research and see what options are available to meet your needs. This can include talking with friends or colleagues who may work in an industry related to your business. At this stage, don't forget to ask yourself: “What is important for me?” How much am I willing to spend? What kind of equipment does my company have already? Once these questions have been answered and researched thoroughly enough, move on!

Now that we've done our homework let's dive in...

Conclusion

We know that finding the right digital signage solution can feel overwhelming, but if you take the time to do your research and ask the right questions, it will be much easier. Even if you have no idea where your business is going with its digital signage, we’re here for you! Our experts are here to help answer any questions that come up during this process. With our experience in this field, we will help guide you through each step until you find exactly what works best for your needs—and budget.

 

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