The Most Profitable Digital Signage In The World
Release Time: 2021.11.20
     Views: 404

The popularization of information technology has made digital signage an important way for advertising. One type of digital signage can intuitively create revenue, that is, outdoor large-scale display screens. After more than 30 years of development, it has become a landmark building in New York, economic development, A symbol of urban civilization and a "net celebrity" check-in holy place for tourists from all over the world.

New York Times Square is known as the "crossroads of the world" for its top commercial value, and is recognized by the Americans as the "capital of the world", with an average annual traffic of up to 500 million people and more than 1,000 hours of TV every year. The live broadcast selects here as the background.
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There are a dazzling array of neon advertisements and electronic advertising screens, and there are more than 300 giant billboards alone. The cheapest price for pictures of public information such as festival gatherings, watching major events and sports events is 7000 dollars for 20 times, 5 seconds each time, which is equivalent to an average of 70 dollars per second, while the video delivery price is 62,000 dollars per day and 40 per day. Times, 30 seconds each time, an average of 51.6 dollars per second. The price of an ordinary screen in Times Square New York is about 100,000 to 500,000 U.S. dollars a month, and the rent for the core screen can reach about 5 million U.S. dollars per month.

In New York Times Square, the world-famous stock exchange Nasdaq is stationed here, and there is also the world-famous Nasdaq large screen. According to relevant official data, there are about 1.5 million NASDAQ LED advertising screens every day. In this exposure, nearly half of the pedestrians would take photos; 60% of the interviewees said that they stayed for more than 5 minutes in front of the big screen of Nasdaq Square.

The overall size of the Nasdaq large screen is 25.6 meters wide and 36.5 meters high. The advertising price starts at 8,800 dollars, and it is played 4 times a day for 10 seconds, at 8:00, 14:00, and 18:00, New York time. At 23:00, the broadcast can be a day or a week. The price of the Nasdaq large screen is affected by the frequency, time, brand, and budget of the broadcast.

As time goes by, Times Square has also been updating more gimmicky display products. On August 8, 2017, Coca-Cola created the world's first and largest 3D mechanical billboard. The billboard is composed of LED screen columns and mechanical devices. The 68-foot-high, 42-foot-wide building exterior surface dynamic device uses a total of 1,760 moving LED screen columns, presenting a silky 3D effect.

In fact, since 2021, the highly technically difficult LED screens with more than 10 pieces of advertising screens have been developed, manufactured, and installed by Chinese manufacturers. As a result, China's technological capabilities in display screens are already at the world's leading level.

It can be seen that different locations, different time periods, and different screen sizes have very different prices. Therefore, it has become the ultimate goal of many entrepreneurs to board the core screen in Times Square, New York, to show the brand image and promote products to the world.

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